Should I choose a male or a female voice?

The choice of voice is linked to your company or brand identity. What image does your business project? Once you have the answer, you can decide what kind of voice to use. Your customers are also a key factor. A business that wants to project a youthful, fresh image will often choose an upbeat voice. Are your callers often older? Then a reassuring, gentle voice with a slow and clear delivery will often be preferred.