Myth: Every type of voice-over work is billed in the same way
What is actually true: There is no such thing as a single standard rate for every project. The price structure depends entirely on the type of production and where the recording will be heard.
Commercial work (such as radio, television, or online advertisements) works with a fixed base rate for the recording, supplemented by a so-called buy-out. This buy-out covers the usage rights and depends on the medium and the duration of the campaign. - Non-commercial work (such as an internal corporate film, an instructional video, or e-learning) is typically billed per word or via a fixed rate per project.
Every professional rate is calculated individually in advance, ensuring there is never any dispute regarding usage rights afterwards.
Myth: A voice actor must sound as neutral as possible
What is actually true: Neutral is often a euphemism for boring. People connect with people, not with emotionless voices. A voice may, and must, show character. Our voices, such as Kristien or Sen, each have their own recognizable timbre that immediately gives a brand a human face. With 92 professional voice actors on our platform who are native speakers of languages such as Flemish, German, French (BE), English, or Spanish, we always look for that specific individuality. It is precisely that subtle coloring of the voice that ensures your message sticks. ## Myth: It is best to book foreign voices through a local agency abroad
What is actually true: You do not need to cross national borders to bring in international quality. Through centralized agencies, you work directly with native speakers who record in their own professional studios all over the world. Whether you need Sarah with her British background or Alex for a Spanish production, communication simply takes place via a single point of contact. This saves time and prevents misunderstandings regarding deadlines and deliveries.
Myth: Post-production must smooth out all dynamics
What is actually true: Too much compression and filtering make a voice flat and lifeless. Good post-production respects the natural dynamics of the voice actor. The art is to remove distracting clicks or distortion, but leave the soul of the voice intact. The excellent experiences of our clients confirm this. For instance, Kristoff was extremely satisfied with Johfrah's service, and Johannes noted that the communication and fast delivery within 24 hours combined perfectly with a high-quality end result. That proves that efficiency and human quality go hand in hand.
