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JJohfrah Lefebvre

Johfrah Lefebvre

Managing director of Voices

Got questions about your casting? Just call or email me. I'll personally help you.

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johfrah@voices.be

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+3227931991

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Johfrah GCV · Jules Delhaizestraat 42, 1080 Sint-Jans-Molenbeek, Belgium · BTW BE0662426460

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Top Voice Artists for Achter de schermen bij voice-over casting: de juiste stem kiezen

  • Johfrah - Johfrah klinkt erg warm. Een stem vol vertrouwen en geloofwaardigheid.
  • Christina - Wat een prachtig stemgeluid heeft Christina: warm, helder en inspirerend.
  • Kristien - Zowel qua stem als taalvaardigheid is Kristien een van onze topfavorieten.
  • Kirsten - Kirsten (StuBru) heeft een zacht en vriendelijk stemgeluid.
  • Gwenny - Gwenny wordt vaak ingezet bij zorggerelateerde bedrijven omdat ze naturel en vertrouwd klinkt.
  • Gitta - Gitta klinkt zoals de woman-next-door. Erg toegankelijk. Ze heeft een warme stem en een duidelijke uitspraak.
  • Machteld - Machteld is een van onze meest gekozen voice-overs: een viertalige stemactrice met meer dan 15 jaar ervaring.
  • Veronique - Veronique is een veelgekozen stemactrice. Ze heeft een zeer warme, dynamische of zachte stem.
Achter de schermen bij voice-over casting: de juiste stem kiezen

18 Sept 2026

4 min read

Behind the Scenes of Voice-Over Casting: Choosing the Right Voice

Director Johfrah Lefebvre gives you a look inside the recording studio. See how expert voice-over casting brings your production to life.

Behind the scenes of voice-over casting

A skilled furniture maker never just picks the first plank from the stack. Solid oak has a different purpose than flexible ash. A thoughtful voice-over casting works the same way behind the scenes. We don't just look for a nice sound. We find the exact voice character your story needs.

When a script arrives at our studio, I often see productions struggle with this choice. Images and editing are often well put together. But the wrong tone can undermine the entire production. Instead of randomly listening to dozens of audio clips, I will guide you through our steps to find the right match.

Analysing the script in the studio

Before we switch on a single microphone, I review the text basics with the client. What feeling should stay with the audience once the video stops? Is it a factual instruction video? Or does a listener need to feel immediately addressed and reassured?

Our selection of 140 professional voice actors offers a suitable voice for every project type. Take Brecht from Belgium, for example. His voice is naturally warm and immediately inspires listener trust. If you are looking for a clear, young female voice for the Dutch market, you might find someone like Maaike. By clearly defining your listener upfront, we quickly filter the options into a workable shortlist.

What is voice selection?

Voice-over casting is a targeted selection process. We connect the right professional voice actor to a production's specific tone, target audience, and context.

In the studio, I notice that clients sometimes confuse this with an on-location audition involving dozens of people. With us, this process is much more efficient. We have built a clear routine through our online platform, with over 4200 completed productions:

  1. Contact us with your brief. Or create an account directly to start your project.
  2. Choose a suitable voice from our selection. Or request a targeted demo recording based on your own script.
  3. Book the voice actor. We then immediately schedule the recording and direction.

My director's tip: listen beyond the timbre

During recordings, I often see listeners fixate on a deep, warm bass voice. This sounds impressive at first. But it says little about how someone makes a long text manageable.

My personal rule for directing is simple: focus on understanding and timing. During a recent session, I noticed that an actor with a very neutral vocal tone grasped the script much faster than a candidate with a heavy radio voice. The actor understood exactly where the emphasis should be. They read with natural breathing. This made the message immediately convincing. So, if in doubt, always ask how adaptable a voice is. Don't just focus on voice volume alone.

Clear pricing

Nobody likes surprises afterwards, especially when the editing is ready. That is why we use a transparent structure for every recording.

For commercial productions, such as radio or television spots and online adverts, the rate includes a fixed base fee for studio time. This is supplemented by a buy-out for broadcast rights. The buy-out depends on the medium where the video is shown and the campaign duration. For non-commercial assignments, like an internal instruction video or e-learning, we use a per-word rate or a fixed project price.

If you want an exact calculation for your specific script and media usage, we will always provide you with a tailored proposal.

Listen to voices

Loading demos…

Frequently asked questions### How long does a typical voice selection take?

All our voice actors work professionally with dedicated recording facilities. This means we can complete a selection quickly. Once we have your script and brief, we usually present a focused shortlist or a test recording within one working day.

Can I hear a test recording with my own script beforehand?

Yes, this is a standard option in our selection process. When a voice actor records a few lines from your script, you immediately hear if the rhythm and intention match the visuals you have in mind.

Can I listen in during the recording session?

Certainly. Many of our clients appreciate listening in via a direct connection. You can give real-time feedback on intonation or brand names. This ensures the audio is ready for editing immediately.

Frequently asked questions

Short and to the point. Click to see the answer.

Can you help me choose the right medium or a buy-out?

Certainly. Medium refers to where the voice will be deployed (e.g., internal video, web, radio, TV, etc.). Buy-out defines the usage period and geographic regions. You can specify these details step-by-step in the price preview; if you're unsure, simply provide a brief description of the voice's intended purpose.

How do quotes work, what is a buyout, and how do I choose the right medium?

A quote is a bespoke, written price quotation. A buy-out refers to where and for how long you are permitted to use the voice (e.g., TV, radio, online). Select your medium in the calculator or quotation flow; this will ensure the price reflects your intended use.

What is the difference between a business video and a radio or TV commercial through Voices?

For a corporate video, the cost primarily covers the recording and its use across your own channels. A radio or TV commercial typically requires a buy-out for broadcast – this is reflected in the chosen medium and usage term. You can select the appropriate medium below the price preview.

I'm looking for the right voice for my video, explainer, or commercial. Where should I start?

Start by listening: choose a few demos that match your tone. Then I'll help you with usage, buy-out or a quote when your script is ready.

How does online learning work at Voices Academy?

You take 15 lessons with video, assignments, and practice materials at your own pace. You receive personal feedback on your submitted recordings.

Start at /academy/; practical questions are answered on this FAQ or via Academy contact.

Do I receive feedback on my recordings?

Yes. You submit practice recordings and receive personal feedback from Johfrah Lefebvre on technique, pace, and interpretation. Want to practise live? Combine Academy with a Studio workshop.

Do I need experience for a beginner's workshop?

No. Beginner workshops start from scratch: breath, articulation, and microphone technique. For each workshop, please check the stated level on /studio/. Want to practise at home before you come? Check out Voices Academy for online lessons.

Can I combine Academy with Studio-workshops?

Yes. Many students initially take online lessons and then attend a live workshop for additional coaching.

Studio: /studio/faq/ · Academy: /academy/.

How much does a professional voice-over cost?

The price depends on three factors: the medium (corporate video, radio advert, telephony), the licence duration (1 year, unlimited) and the script length. With Voices, you see the exact price per voice artist before you order. No surprises later on.

A short corporate video starts from a modest amount. A radio advert with national reach costs more due to the buyout (broadcasting rights). Telephone messages are generally the most affordable.

Tip: enter your script for the voice of your choice and you will instantly see the cost.

What exactly does a buy-out entail in voice-over?

A buy-out is the right to use your recording on a medium (radio, TV, online, telephony) for an agreed period. You'll see it reflected in your price before payment on /tarieven/.

Learn more: buy-out explained · dictionary.

Finding the Right Voice Together

Every project needs its own approach and a voice that perfectly matches your message. With an average rating of 4.96 out of 5 from 341 reviews, we ensure this choice is straightforward. If you are unsure about the right profile for your script, please feel free to contact me. Together, we will find the perfect voice over. It will give your production the precise breathing room it needs.

In this article

Behind the scenes of voice-over castingAnalysing the script in the studioWhat is voice selection?My director's tip: listen beyond the timbreClear pricingFrequently asked questions### How long does a typical voice selection take?Can I hear a test recording with my own script beforehand?Can I listen in during the recording session?Finding the Right Voice Together

Terms used in this article

Short definitions that help you decide faster.

E-learning

Educational audio content: course modules, instructional videos, training. Often long texts. That is why we charge per word or per finished hour of audio instead of a standard BSF.

E-learning usually falls under corporate (non-broadcast). For public learning environments, a buy-out may be required.

Breathing exercise

A breathing exercise helps you regulate your heart rate and stress levels using a fixed rhythm or counting pattern. Breathing is the quickest way to calm your nervous system without needing any extra equipment.

Briefing

The step in our checkout where you provide everything the actor needs: the script, the tone of voice (warm/business-like/energetic/...), reference videos or audio, deadline and any NDA requirements.

Buy-out

A Buy-out is the fee you pay for the right to use a voice recording for a specific period and a specific medium (e.g. Radio, TV or Online).

How does it work at Voices.be?

For our telephony messages, we use a unique model:

  • Unlimited use: For telephony, you pay a one-off fee and may continue to use the recording on your exchange indefinitely.
  • Transparency: No complicated annual renewals for your voicemail.

For commercials (Radio/TV), the buy-out depends on the reach and duration. Our price calculator calculates this for you immediately, so you are never faced with surprises.

What customers say

Reviews from customers who have worked with us.

Verified

“Request submitted and they review the text again, making some adjustments where necessary. If there's any detail the client finds a bit difficult in the produced audio, they resolve it very quickly and create a new audio on the same day. Highly recommended and very professional service now. Top! I was assisted and recorded by Johfrah.”

Kevin De Nil

27 Jan 2025

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Verified

“Voices.be is highly recommended for voice-overs in various languages. A professional company with pleasant communication, quick responses, and overall top-notch service. Look no further.”

Anastasia Van der Maas

16 Jul 2024
Verified

“If you are looking for a reliable supplier, Voices.Be is definitely a recommendation! Our experience was top-notch - fast delivery, excellent quality, and it gives our company a professional appearance.”

Jelle Kerfs

26 Apr 2024
Tesla
Carrefour
Colruyt
MediaMarkt
Nestlé
Goodyear
Douwe Egberts
Bongo
Tempur
Kwantum
Tesla
Carrefour
Colruyt
MediaMarkt
Nestlé
Goodyear
Douwe Egberts
Bongo
Tempur
Kwantum

Listen to our voices

Listen to a selection of voice actors and find the right voice for your project.

View all voices
Use the arrow keys to move between voice cards: left and right on a row, up and down between rows.
Emma — English voice-over
Telephony
Telephony
1
You can hear Emma on Amazon

Emma

Studio status green: you can plan a live session with this voice now. Delivery promise is separate on the badge.
British English
Emma heeft een aangename warme Britse stem en kan je kennen als de stem van de aankondigingen in de bussen van Londen.
Sean — English voice-over
Commercial
Commercial
You can hear Sean on Nokia

Sean

Studio status amber: delivery is later than tomorrow. Live session follows the date on the delivery badge.
British English
Sean klinkt erg spontaan en kan je beller helder te woord staan.
Mike — English voice-over
Telephony
Telephony
1
You can hear Mike on Amazon

Mike

Studio status amber: delivery is later than tomorrow. Live session follows the date on the delivery badge.
British English
Mike heeft een diepe, zakelijke stem die je kan kennen van BBC World Services, audioboeken en reclameboodschappen.
Sarah — English voice-over
Telephony
Telephony
You can hear Sarah on Virgin

Sarah

Studio status green: you can plan a live session with this voice now. Delivery promise is separate on the badge.
British English
Sarah heeft meer dan twaalf jaar ervaring als internationale professionele voice-over voor tv, radio en webvideo's.
Guide prices
Telephony and voicemailfrom €89.00
Voice-over (corporate film and web video)from €249.00
Online commercialfrom €299.00
Podcast pre-rollfrom €299.00
Radio and TVfrom €249.00

Rates may vary per voice.