Tip: Match the voice with your brand's personality, not with what you happen to like personally.
Next: preparing the script for recording
Danish sentences have a very unique rhythm and dynamic. If you have a Dutch or Flemish text translated literally, you will often notice that the Danish version turns out shorter or longer. This significantly affects the timing of your video.
As a voice director, I often see voice actors having to rush through the script simply because too many words have been crammed into a scene. Give the voice actor room to breathe naturally. This creates a sense of calm during the recording and makes the message much more powerful. Tip: Read the translated text aloud yourself slowly with a stopwatch to check if the timing is realistic.
Next: drafting a clear briefing
Good preparation prevents you from having to make adjustments afterwards. Voice actors are masters of their craft, but they need clear guidelines to convey the right emotion. Therefore, make a list of the most important requirements for the recording in advance.
Ensure that the following items are always included in your briefing:
The desired pitch and atmosphere of the recording.
The specific target audience you want to reach with the video.
The correct pronunciation of brand names and technical terms.
Tip: Record difficult brand names or foreign terms yourself on your smartphone and send this audio recording along as a reference.
Finally: evaluating and refining the recording
When the recordings arrive, it is time to listen with a critical ear. Pay attention not only to the pronunciation of the words, but especially to the emotion behind the voice. Does the voice actor sound genuine, or does it feel too much like a sales pitch?
Our clients greatly appreciate this meticulous approach. As Pieter wrote in his review, the voices align perfectly with the requirements regarding timbre, tempo, and intonation. Good collaboration with an experienced team ensures that the recording is right the first time, saving you time and frustration.
Tip: Listen to the recording with your eyes closed the first time, without watching the video, so that you focus entirely on the voice.